The American Rental Association (ARA) is the international trade association for equipment rental businessesand manufacturers and suppliers of rental equipment. It is an important channelfor the equipment rental enterprises to carry on the industry analysis, thebusiness development and the mining market opportunity.ARA members are locatedin all 50 U.S. states. It also administers the Global Rental Alliance, acoalition of rental associations located throughout the world.
North Valley Research, INC. (NVR) is a leading IoT solution provider for AWP and constructionequipment, headquartered in Silicon Valley. Now NVR provide IoT services totens of thousands equipment, and the number keeps growing by thousands everymonth. NVR will leverage its expertise of machine learning based big dataanalysis to help the members of ARA increase their equipment utilization andoperation efficiency by multi-dimensional analysis.